GMC has a 100-year history of being a powerhouse truck builder. The brand has also grown to represent a lot more, and GMC was looking to push the envelope on where it would go next. So they came to us.
We used tactics like brand research, creative strategy and intricate design to make sure GMC’s auto show experience was as powerful and precise as their vehicles. We also pioneered a fidelity matching process to create kinetic rhythm through computer graphics.
GMC wanted to incorporate moving monitors into their auto show experience. We knew this would be challenging from a budget standpoint, but we also knew there was a solution.
Our in-house visualization studio created a fidelity matching process to accurately digitize, replicate and animate the booth’s walls to deliver a kinetic experience with computer graphics.
At first glance, there appears to be no difference between the LED and physical walls. But then the bricks start to drop, stunning the crowd as they determine what is real and what isn’t.
Using our fidelity matching technology, we were able to deliver a moving experience that expressed the evolution of the GMC brand in every way.
