Amazon wanted a Disney-level experience to promote their new Jack Ryan Prime series at Comic-Con. So they hired Media Monks to create an expansive virtual reality experience. And when Media Monks needed help designing and executing it, they came to us.
The result was the country’s largest virtual reality experience at the world’s biggest comic and pop culture festival. The authentic outdoor experience turned Comic-Con’s parking lot into a Yemen city block and completely immersed attendees in the adventurous world of Amazon’s unassuming hero, Jack Ryan.
The experience covered nearly an acre and a half and housed three distinct activations that ranged from the mind-bending to the heart-pounding.
The experience’s most buzzed-about activation was the training field, where attendees were turned into ‘Jack Ryan’ trainees and sent off to complete a daring mission.
Guests could also hang out in the Yemeni marketplace where there were games, hidden clues, prizes and fun interactions with Jack Ryan-themed characters.
Amazon was thrilled with the exposure and attention the Jack Ryan Experience received. With one of Comic-Con’s longest lines, it was no surprise the attendance goal was exceeded by more than 1,000 visits per day.
“We partnered with Czarnowski because we had worked with them on many other projects doing big installation builds before. And with this one, it was one of the biggest installations we’d ever done. We needed a partner we could totally trust to execute it.”
– Chris Byrne, Director of US Partnerships and Production, Media Monks
