Akamai wanted to create a conference for their customers and prospects that focused on attendee engagement while showcasing their extensive digital solutions at Edge World 2019 in Las Vegas, a four-day conference where business leaders, developers, technologists and industry influencers learn how to build fast, intelligent and secure digital experiences.
We worked with the Akamai team to develop an experiential marketing platform to help them connect with their users in new ways. The result was a cohesive and dynamic experience that encouraged exploration, inspired participation and highlighted the benefits of innovating at the Edge.
Our strategy focused on infusing energy and a hint of drama into every aspect of the event. Graphics, lighting, projected content and even a wall of fog worked towards generating excitement from the moment attendees walked in.
Once in the space, attendees encountered an unusual circular floor plan. Four zones radiated out from the center, each highlighted a different solution category and featured demo stations, a theater and a hands-on lab.
Attendees’ desire for entertainment and competition were met with challenges to test their skills in an escape room, golf simulator and arcade. Guests could also play games promoting the kickoff of Launchpad and earn tickets to redeem at the on-site swag store.
The event was an unmitigated success, resulting in 1,300 attendees, large crowds from open until close and outstanding engagement throughout. And that success inspired Akamai to turn Edge World from a bi-annual event into an annual one.
