Following a merger with GTECH, IGT wanted to debut their “new” brand, showcase nearly 400 products and solutions and create a splash at Global Gaming Expo (G2E), the gaming industry’s largest trade event.
To do that, we designed a branded, 25,000-square-foot environment loaded with interactive and experiential spaces to grab attention, promote engagement and start conversations about IGT’s innovative products.
The new L-shaped booth combined high-tech and contemporary design to evoke an upscale yet inviting feel. Visitors used wayfinding stations to navigate the large, unusually shaped space.
Distinct environments were architected to distinguish featured product and hospitality spaces from performance and stunt areas.
We integrated multimedia into the booth by mixing large statement pieces like the 300-foot-long curved screen with smaller standouts such as the exhibit’s LED tile chandeliers.
IGT was impressed with the ease of working with our team, our dedication to delivering the WOW factor and our ability to prove that they are truly the global leader in gaming.
