Formerly known as Brant Screen Craft, Brant InStore wanted to introduce their new name and logo as well as demonstrate the company’s full suite of printing capabilities at GlobalShop, the industry’s leading retail design, planning and merchandising expo and conference.
We concepted a retail-inspired environment that “changed with the seasons” to showcase Brant InStore’s solutions and promote its newly evolved identity. Visitors who stopped by to “see what’s InStore” were rewarded with a seasonal theme that shifted from winter to spring to fall.
Snowflakes, butterflies and autumn leaves were printed with glitter and motorized to flap and spin gently over the attendees’ heads—drawing attention even from across the show floor.
The vivid seasonal changes showed off the company’s innovative print solutions and demonstrated their flexibility in handling last-minute promotions and producing eye-popping graphics.
The booth was an investment for Brant InStore, so we ensured all components were reusable. However their investment paid off quickly with the signing of a client right on the show floor.
Brant InStore didn’t just establish a new identity at GlobalShop. With our help, the company drew attendees back every day to create a relationship-building experience.
