After moving their U.S. headquarters from New Jersey to Atlanta, Mercedes-Benz wanted to become a part of their new community. So they bought the naming rights for the still-under-construction Atlanta Falcons stadium and needed a partner to create interactions that would connect with visitors.
We worked with Mercedes to develop branded activations that were engaging, educational and, most importantly, fun for sports fans and automotive enthusiasts alike.
The hybrid area is staged like an electric gas station of the future, making it a natural fit for a phone charging station—and the perfect mix of functionality and engagement for fans.
To showcase the power of AMG, we used virtual reality sleds to replicate the wind blowing through your hair as you cruise down the highway in a luxury vehicle.
The Feather Wall is a signature element. Stepping into the stadium, visitors are met with a beautiful Mercedes banking on a turn like it’s racing directly onto the field.
Our top-notch designers and engineers delivered at every stage of the game to create a winning experience for both the brand and visitors at Mercedes-Benz Stadium.
