USPS wanted to demonstrate that they are more than your average mail carrier by highlighting its latest technology and products in a fun, interactive way at CES.
We created a large, unified environment with several engagement points that educated and entertained visitors and a second story eagle’s nest that let prospective clients relax, recharge and close deals.
We worked closely with the USPS team to create a distinctive yet simple architectural style of strategically stacked boxes.
The fresh, attention-grabbing design allowed us to display branded and targeted messaging on a large scale.
The design demonstrated the innovative side of mail by showcasing sample mail pieces using augmented reality and direct mailers with embedded video.
Our team overcame last minute fire regulation changes to make the second story eagle’s nest one of the event’s most talked about features.
“Last year we had a really great booth. But to keep going at CES you have to do something new and different.
So it was great to literally take what was fantastic and make it even better this year.”
– Joyce Carrier, Sales Outreach Manager, USPS
